Big Hand - Brand Development

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Challenge

BigHand is a global leading software technology company who specialise in digital dictation, speech recognition, and process improvement solutions, for clients within the medical, law, property and professional services sectors. BigHand has seen recent global growth, acquired a new company, and extended of their product line.

A new brand identity was required to bring clarity to their new offering, and place greater emphasis on the benefits of their solutions.

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Idea

Make Big Happen.

BigHand can help your company ‘Make Big Happen’ by helping busy people achieve more in less time.

Internally this is about championing staff to think big, and externally it is about enabling customers to achieve big.

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Results

We launched globally on 1st October 2015, with a new brand visual and verbal identity, and a full suite of deliverables including; stationary, corporate brochure, newsletter, press release, case study, office signage, event signage, a new bespoke photography library and a full redesign of the website. This included a staged launch across 6 territories – North America, APAC, Germany, France, Holland, and the UK.

With the new website launch we have seen a average session duration increased by 26%, an average number of pages viewed per session also increased by 15%, and traffic to core product pages increased by 20% – which illustrates that users are finding it easier to understand and consume information on BigHand’s key products, and are spending more time finding out more.