Carlyon Beach - Brand Development

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Challenge

To create a true Cornish original, a brand new beachside village for Cornwall.

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Idea

People who are likely to buy on Carlyon Beach already visit Cornwall regularly.  We can go to them, or we can pull them towards our beach…

Our job was to create “Place” first; developing a new space on the south coast for fabulous ‘in keeping’ barefoot events that give a taste of what’s to come.

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What we did

A brand identity including a major photographic resource for Carlyon Beach was created and will be applied to all collateral as the programme develops.  A new website, carlyonbeach.com, launched as a rich source of information.

August 2015 was a test period for two events we had imagined as ‘low key’  to test the concept before launch in 2016.  We opened a sequence of pop-up restaurants and food outlets to encourage regular traffic as well as holding Beach Banquet events that drew in crowds.

We had huge spikes in local press attention and social media, with sell-out events despite minimal marketing.

We can’t reveal the plans for 2016 but we can barely conceal our excitement.  Sign up here if you want to know more.