HSBC - Brand Development

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The Challenge

HSBC was looking to launch a new innovative product which would allow businesses to collect funds from vendors using SMS text message rather than cash. The product was to be launched in 34 developing markets world-wide.

The challenge was to create a concept that would highlight the benefit to the HSBC customer (the corporation), while still attracting the end user (the vendor) to ensure full adoption.

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The idea

Powering the Efficient Economy.

Speed up your access to funds, lower your cost of collections, reduce risk of theft, enhance liquidity management, increase efficiency.

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The Results

Soft launch in June 2015, with an internal sales kit containing customer product benefit brochure, sales material, product user manual, and event collateral.

Concept widely received by HSBC, and ‘Powering the Efficient Economy’ now more widely being used for all new innovative global business banking customer solutions to be launched in the near future.