Ironstate - Brand Development

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Challenge

To shake up the NYC residential real estate scene and create a lively, whimsical brand that celebrates living

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Idea

Living in NYC can be tough. High rents, dicey apartments and a strained “tenant/landlord” relationship that was begging for disruption. We created Urby as an injector of energy that’s changing life for thousands, by providing people-shaped spaces in neighborhoods that are on the move.

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