Visit Wiltshire - Brand Development
To set Wiltshire apart from other visitor destinations by identifying and establishing a single-minded thought that is true, ownable and differentiating for the country, then develop an initial set of comms to deliver it to potential visitors from the UK and overseas.
Our brand idea was ‘Timeless’, capitalising on the iconic heritage attractions in Wiltshire, including Stonehenge, Avebury and Lacock, whilst also reflecting visitor experiences from a visit to the country. We created specific propositions for domestic and international visitors and four experience categories – Timeless Wonders, Timeless Pleasures, Timeless Places and Timeless Nature.
See Visit Wiltshire.
Enthusiastic reception from Visit Wiltshire and the tourism industry and record levels of social media engagement. Our recommended strategy under #timeforwiltshire helped put Wiltshire on top of the Tourism Social Media Index.