Visit Wiltshire - Brand Development

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The Challenge

To set Wiltshire apart from other visitor destinations by identifying and establishing a single-minded thought that is true, ownable and differentiating for the country, then develop an initial set of comms to deliver it to potential visitors from the UK and overseas.

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The Idea

Our brand idea was ‘Timeless’, capitalising on the iconic heritage attractions in Wiltshire, including Stonehenge, Avebury and Lacock, whilst also reflecting visitor experiences from a visit to the country.  We created specific propositions for domestic and international visitors and four experience categories – Timeless Wonders, Timeless Pleasures, Timeless Places and Timeless Nature.

See Visit Wiltshire.

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Results

Enthusiastic reception from Visit Wiltshire and the tourism industry and record levels of social media engagement.  Our recommended strategy under #timeforwiltshire helped put Wiltshire on top of the Tourism Social Media Index.