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CARLYON BEACH

Insight: Britain’s staycationers need a new magnet destination.

Idea: the birth of a next-gen Cornish Original, a village on a beach on the South Cornwall coast.

Initiatives: an identity inspired by Sir Terry Frost RA, a pop-up Cornish café inside Selfridges. The British bucket-and-spade escape has never been cooler.

Heavenly Brand Agency -
Heavenly Brand Agency -
Heavenly Brand Agency -
Heavenly Brand Agency -
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