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MCKINSEY & CO

Insight: the company’s Procurement Division wasn’t getting the respect it deserved.

Idea: a rebrand to Optimize, and to reflect the division’s commitment to efficiency, enablement and performance.

Initiatives: the name, the language, the identity, the execution. The epitome of brevity, a project close to Heavenly’s heart.

 

Heavenly Brand Agency -
Heavenly Brand Agency -
Heavenly Brand Agency -
Heavenly Brand Agency -
Heavenly Brand Agency -
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