Insight: as Britain grew to be one of the most significant nations on earth, the West Midlands was its productive heart and, historically, at the heart of the industrial revolution.
Idea: a place for people who make things to make things happen – and make their mark.
Initiatives: a magnetic identity, to incentivise inward investment and promote partnership. Supported by a suite of sub-brands that reflect the myriad audiences. And an action plan to celebrate the doing as much as the saying.