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A funny old game

14 April 2011 Jim Harrison,

Our recent work with Fulham Football Club has been featured in Design Week’s News Analysis section in an article entitled ‘A funny old game.’

The article, by Tom Banks, looks at how football clubs in the 21stcentury are developing brand identities and marketing themselves and concludes that it is as much about what happens off the pitch as on it.

The article leads with Heavenly’s recent Fulham brand campaign and includes comments from our founder and CEO, Richard Sunderland.

The article is available in print and on Design Week’s website.

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