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Heavenly acquires Personal Branding Business – Be A Brand.

16 June 2010 Jim Harrison,

Heavenly announced today that it has acquired personal branding agency, Be A Brand. As a result of the deal, Be A Brand’s Managing Director, James Fenner, has joined Heavenly’s senior management team.

This acquisition follows that of the ML-N partnership in late 2009 and Martin Lambie-Nairn’s arrival at Heavenly as Creative Director.

Be A Brand is a specialist personal branding agency whose clients include McFly, Westlife and Marcus Wareing among others.

Commenting on Be A Brand’s integration into Heavenly, Richard Sunderland, founder and Managing Director said: “More and more celebrities are taking advantage of branding principles to further their fame and fortune. In the future, we believe anybody who’s anybody will manage their personal reputation and identity as a brand. James is a great coup for us and brings some invaluable experience in the burgeoning field of personal branding which will add great value to our existing offering ‘Halo’.”

James Fenner's experience includes roles as Strategy Director at Interbrand as well as Planning Director of DDB, both in Sydney. He established Be A Brand in early 2009.

Speaking of his new role, James said “Bringing Be A Brand into Heavenly makes perfect sense. The guys are ambitious and up for redefining the way branding is done in the 21st century. I’m looking forward to getting stuck in.”

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