All quiet on the Eastern Front
27 April 2011 Jim Harrison,
Our Creative Director, Martin Lambie-Nairn has written an article for On Screen Asia.com which looks at why Asian media struggles to permeate Western markets.
The article looks at the challenges facing Asian media brands as they attempt to enter Western markets and why, unlike their technological cousins, they have, with few exceptions, not achieved great success.
The article was published in the Television Asia Plus magazine and is available online on the On Screen Asia.com website
Television Asia Plus offers complete coverage of the Asian television industry, from free-TV broadcasting, programming and production to pay-TV, digital rollouts and interactive platforms