An extra shot of corporate love
17 June 2011 Jim Harrison,
Our CEO, Richard Sunderland, has been featured in today’s Financial Times commenting on the compulsive nature of some consumers and their relationship with brands in an article entitled ‘An extra shot of corporate love’.
The article, by Rhymer Rigby, is a review of how brands respond to and interact with obsessive compulsive consumers.
The article is available in the print edition and online from The FT’s website.