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Boden's bid for world domination

22 March 2011 Jim Harrison,

Our CEO, Richard Sunderland, has been featured in today’s Daily Telegraph commenting on the Boden brand as part of the article ‘Boden’s bid for world domination’.

The article, by Judith Woods, is a review of the launch of Boden’s new ‘community’ and an analysis of the strength of the brand.

The article is available in the print edition and online from The Telegraph’s website.

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