Cable Congress 2011
22 December 2010 Jim Harrison,
Heavenly’s Creative Director, Martin Lambie-Nairn and our Creative Strategy Director, Nick Sunderland, are to speak at the Cable Congress being held in Lucerne in February 2011.
Cable Congress is recognised as the leading event dedicated for the cable and media industries in Europe and is being held at the KKL Convention Centre in Lucerne, from the 15-17th February 2011.
Martin and Nick will be speaking on the third day of the conference at a session entitled “Competing in a Big Brand World: How Cable Can Win?” As Google, Netflix and other powerful brands invade the cable industry they will show how cable companies whose presence may not be as strong can compete. They will illustrate how branding can help leverage what consumers feel about businesses and make companies stand out in the marketplace. They'll also show why branding is more than warm imagery and present compelling case studies that show how to develop bolder strategies, visual identities and communications that resonate with customers.