From Meerkats to Opera Stars
28 February 2011 Jim Harrison,
Our CEO, Richard Sunderland, has been featured in CorpComms magazine commenting on why financial services brands are trying to introduce ‘magic’ into the traditional ‘logic’ of their brands as part of the article ‘From meerkats to opera stars’.
The article looks at how financial services companies are exploiting character-based advertising and social media to drive sales.
The article is currently only available in print, but an online version of it will be available from the CorpComms website shortly.