Interbrand Director Joins Heavenly
3 August 2010 Jim Harrison,
Heavenly’s senior team is being further strengthened by the arrival of Interbrand’s Director of Verbal Identity, Andy York, who joins the agency as Head of Verbal Identity.
York had been at Interbrand almost three years working with Rio Tinto, Nissan, Hays, Petroc and KPMG. His career has been unusually wide ranging, spanning agencies from PublicisDialog and Leagas Delaney to projects with Landor, Interstate, and The Brand Union where he worked on the groundbreaking Ericsson story-telling project.
Speaking of his move, Andy York said: "The new role at Heavenly is all about giving our clients exciting creative thinking that also makes them more commercially successful. I don’t think one needs to exclude the other. It is about work that will make you smile as much as it makes you think. I think we can push how brands use language much, much further. I’m hugely looking forward to a fresh challenge.
Talking of Andy’s appointment, Nick Sunderland, Creative Strategy Director at Heavenly, said: "We have long been an admirer of Andy’s work and have courted him for some time. He shares our views that we need to make brand personality and tone of voice one and the same – it’s as much about how a company behaves as it is about writing and speaking”.
York’s arrival comes after a series of recent high profile appointments and acquisitions including Paul Franklin as Deputy Creative Director, Gwen Kotschy as Head of Television and the acquisitions of Be A Brand and Martin Lambie-Nairn’s partnership ML-N.
Commenting on the recent activity, Richard Sunderland, Heavenly’s Founder and CEO said: "Andy is the latest piece in our management jigsaw and gives us fantastic firepower in verbal identity alongside our strategic and visual strengths. We’re delighted that Andy has chosen to join us”.