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Over 2m People watch Heavenly on BBC1

20 July 2010 Jim Harrison,

Figures released this week show that 2.07m people watched Heavenly in BBC’s ‘High Street Dreams’ shown on BBC 1 and BBC HD on Friday 9th July.

The BARB ratings issued on 16th July show that the programme featured in the Top 100 Network Programmes of the week attracting even more viewers than ITV’s News at Ten on Wednesday of the week.

The episode featured Jo Malone and Nick Leslau helping two entrepreneurs who were keen to enter the home ware market.

Heavenly were approached by Jo to help one of the entrepreneurs, Harry Singer, brand his innovative picture frames. The branding agency created the concept of ‘Photo Liberation’ and from that derived the brand name ‘Phlib’. They helped Harry create an iconic brand identity and messaging that was based around displaying photographs rather than storing them on hard drives or Flickr accounts. The consultancy created messaging that included “Mo’ Foto!!”and “Don’t be a F**CKR, Set your photos free!”

Speaking about the programme, Richard Sunderland, Heavenly’s CEO said “We were delighted to be involved in the show and working with Jo and Harry was great fun! Harry has created a brilliant product and we were able to create a brand and messaging that really gave it character and set it apart from anything else in the market. The audience figures are a real bonus and we wish Harry and Phlib all the best for the future. We know that Phlib will be a great success”

To find out more about how to liberate your photos visit Phlib.

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