IP & TV World Forum 2011
8 December 2010 Jim Harrison,
Heavenly’s Founder and CEO, Richard Sunderland, is to speak at the IP & TV World Forum being held in London in March 2011.
The IP & TV World Forum, which was created in 2007 is the world’s leading event on Hybrid, IP and Connected TV and is being held in London’s Olympia between 22ndand 24thMarch 2011.
Richard will be speaking with Fliss White, Head of Brand Marketing at LOVEFiLM.com on the second day of the Conference at an event entitled “Thinking Outside ‘the Box’ – Raising Brand profile and Content Association through Indent, widgets and menu advertising”. The session aims to discuss the role of branded indents in the multiplatform content landscape, what the news possibilities are in branding and advertising with an increased focus on aggregating certain content to a ‘second Screen’ and what creative innovations are arising through hybrid and connected TV advertising.