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Making Technology Simple

11 March 2011 Jim Harrison,

As part of Heavenly’s pro-bono work we have been working with a rather unique group of young entrepreneurs from Avonbourne School in Bournemouth to help them create a visual identity for their award winning campaign to train would-be silver surfers.

The self styled ‘Internet Rangers’, four teenagers from the school developed a course specifically targeted at training older people how to use the internet and launched their scheme in May 2010.

Since then they have attracted the support of UK Digital Minister, Martha Lane Fox, the Digital Champion, Stephen Timms, Lord Davis and Valerie Singleton and the awards have come tumbling in. They won Best Business Idea at the Institute of Directors, were highly commended on Channel 4 TV by the British Interactive Media Association and were one of the Community Channel’s 2010 Community Champions.

We have been working with the Internet Rangers since late 2010 to help them create a new name and visual identity for their project and this work was completed earlier this month. Based on a brand proposition that ‘everybody should be in the digital light’ Heavenly created the new brand Digi Steps with the stapline – ‘Making technology simple’ which accompanied the new visual identity that was structured around a brand property showing images of all aspects of digital activity.

For more information on Digi Steps email kathryn.loughnan@avonbourne.org.

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