Actions speak louder than logos
17 June 2010 Jim Harrison,
Our Creative Strategy Director, Nick Sunderland, has been featured in Marketing Week commenting on how O2 rebranded from a functional to a lifestyle brand as part of the article ‘Actions speak louder than logos’.
In the aftermath of the BP crisis, the article questioned whether rebrands can ever really work, particularly in light of BP’s attempts to reposition itself as sustainable.
Follow this link to read the full article in Marketing Week.