Ocean Outdoor wins Silver Media Week Award
3 November 2011 Jim Harrison,
Congratulations to Ocean Outdoor who won a Silver Award in the Media Brand of the Year category at the prestigious Media Week Awards 2011.
Ocean won the Award for its work to reposition the boutique digital out of home agency as a challenger media brand which is actively turning the premium outdoor sector on its head.
Ocean’s new visual identity and positioning was created by Heavenly and were featured in Communicate magazine’s Brand : rebrand feature in March this year.
Commenting on the win, Ocean Outdoor Marketing Director Richard Malton said: “Ocean faced the reality of being a small brand in a marketplace dominated by global players. Twelve months ago Ocean was defined in the mind of agencies and advertisers by its product. We needed a clearer role and reasons why a premium for Ocean was justified.
“By reshaping ourselves through a new set of values and behaviours, we have challenged established perceptions and engaged with our customers differently. The fact that we have been recognised in an award category over and above some real media giants is a shot in the arm for the digital outdoor sector as a whole and a credit to our people.”
The Award shortlist included Sky News, Discovery Channel, BBC Magazines and Global Radio. The Gold Award went to Google YouTube.