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Slogans in the social lexicon

14 June 2012 Jim Harrison,

Our CEO, Richard Sunderland, was featured in the Financial Times today commenting on the advertising phrases that become part of everyday use in an article entitled ‘Slogans in the social lexicon.’

The article, by Rhymer Rigby, considers why some brand’s advertising slogans become part of everyday language such that they are so ubiquitous many who use them are only dimly aware of their heritage.

The article is available in the print edition and online from The FT’s website.

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