Sony and Ericsson
11 October 2011 Jim Harrison,
Our Creative Strategy Director, Nick Sunderland, has been featured on techeye.net commenting on Sony buying out the other half of Sony Ericsson as part of an article 'Brand experts agree: Sony buying out Ericsson makes sense.'
The article questioned whether it makes sense for Sony to acquire the half of Sony Ericsson that it does not already own. This follows speculation in the Wall Street Journal that such a transaction was being considered.
The full article can be read on techeye.net