Spring/ Summer News
9 March 2018 David Wood
Freeze, thaw and renew – with the weather seeming to be on the up, we thought we should talk about the work our Creative Business Consultancy has been doing recently.
As usual, there’s a lot of stuff we’re not allowed to talk about – brands we’re creating that take a new look at working spaces or IP protection, eyewear and news broadcasting for example. More about them soon.
But here is work that we can share. First of all, a cryptocurrency exchange we created as a brand in a few short weeks. London Block Exchange is already firmly established as the reputable trading hub thanks to clever branding and an intelligent campaign with the Financial Times.
Another new business win, this time for a rather remarkable sonic toothbrush working at 35,000 movements per minute. It’s truly beautiful, lightweight and born to be talked about. Think if Apple made a toothbrush…
We can’t say what the brief is but try to avoid replacing your toothbrush for a little while? It will be worth the wait, promise.
Click here if you fancy the current model at a never to be repeated price.
Rather topically (Storm Emma and ‘The Beast from the East’), we’ve also been busy creating campaigns for Dwr Cymru/Welsh Water as a reminder to people that their not-for-profit water company will be working hard to keep everything going over the winter. Here’s a lovely film to make the point.
Keeping Welsh water flowing this winter
Regular readers will know we do a great deal of work for Auriens – the later lifestyle brand we created. In December, the campaign was recognised by Forbes Magazine as one of the top eight pieces of work – globally – for 2017. Here’s a couple of samples of recent releases and a short film.
Meanwhile our work in the West Midlands continues at a pace. We have new developments that we can’t talk about yet but here’s some beautiful work we can share.
Over in Belfast, the Heavenly team were at work on a brief to name and style the new rapid transportation system. The rather clever solution was to call it Glider. In itself, a pleasing descriptive name and also lending itself to a messaging system – for example “Park and Glide”.
Another naming job for a subject close to my heart – an app to improve the diagnosis, treatment and quality of life for people with Autism. Trayt was the result – a powerful piece of tech providing analytics for a breathtaking amount of data and making sense of the world of autism.
In March we introduced airline Surfair to Europe. Customers buy a monthly membership and enjoy unlimited London(City) to Zurich flights. Our idea: Less is best. Less hassle, less delays, Surfair fly-as-you-like membership introduces hassle-free flying. Here’s a rather smart looking plane and below that, our advertising appearing on Ocean Outdoor’s digital screens in Canary Wharf.
Ever busy, another Heavenly team were shooting some very cold fashion models under railway arches. The next edition will share the reasons and the finished work which is all looking rather gorgeous.
Finally, we’ve been having a think about our own branding. We talk about the “Impatient World” and how brands have to be clear and concise about what they do and why people should care so we thought we’d apply the thinking to ourselves.
To emphasise the idea that “Brevity is Heavenly” we have launched our new website. Featuring a unique navigation technique developed by Little Fragments of Amsterdam, the idea is that visitors will never stray too far from the landing page. Feedback – especially from the circulation list of this mailer – would be really appreciated.
If you have been, thanks for reading. Woody