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Standing out from the crowd

10 March 2011 Jim Harrison,

Our CEO, Richard Sunderland, Creative Director, Martin Lambie-Nairn and our recent work for Sky Atlantic have been featured in Broadcast magazine’s current feature on Branding Channel Identities entitled ‘Standing out from the crowd.’

The article, written by George Bevir, looks at the cluttered TV market place where with ever more channels being viewed through a range of platforms it is vital that a TV channel’s branding tells its audience why they should be watching.

In the article Martin talks about the work that he did for BBC2 in the1990s, branding work that is still routinely singled out by industry figures and holds a place in channel branding folklore.

Our work for Sky Atlantic is also featured in detail in the article with Richard and Martin discussing the importance of making identities that people enjoy watching particularly in a video-on-demand environment.

The article is available in the print edition and online from Broadcast’s website.

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