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Top new brand for

12 September 2011 Jim Harrison,

Heavenly is delighted to launch a revitalised brand identity for, the independent hotel and B&B aggregator. is a service that brings together the widest range of independent hotel and B&B rooms in the UK, helping  people to stay in more original, individual accommodation than the more traditional hotel chains.

Heavenly was appointed following a competitive tender to carry out a brand audit, develop a brand positioning and create a new visual and verbal identity for the site which is part of eviivo’s stable of online portals promoting independent tourism. The core proposition adopted for the site - ‘Stay Original’ highlights the fact that is the antithesis of its more corporate competitors that often lack character and charm.

The core proposition led to an identity that personifies this antithesis. Using big bold characterful statements and a flexible graphic style Heavenly created a unique engaging and distinctive brand expression.

Commenting on the work, Heavenly’s Creative Director, Paul Franklin, said: “ is all about real rooms for real people. It is about places with plenty of character for people with plenty of character. Life’s too short to stay in a boring grey hotel so we wanted to create an identity and positioning that reflected that originality, that feeling of quirkiness and individuality”.

Gavin Gray,  Head of Distribution at eviivo, added “We are a company that has a vision of transforming the independent accommodation sector in the UK and abroad. is about saying ‘no’ to the cardboard hotels offered by the big chains. It’s about saying ‘no’ to following the herd and saying ‘yes’ to going your own way, to creating your own style and being original. We are about championing the cause of the little guys who are the heartbeat of tourism in this country."

“We are delighted with the positioning and identity that Heavenly have created for the brand. It really captures the intelligent, quirky and welcoming traits of our brand, and the businesses we represent, whilst highlighting as a  trustworthy and technologically advanced alternative.”

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