London Block Exchange
Insight: the dark world of cryptocurrencies needs a new trustworthy brand.
Idea: from the world’s financial capital, the London Block Exchange, a new centre of gravity for all things crypto.
Initiatives: a brand name with pennydrop charm, credibility-creating partnerships with the Financial Times and Bloomberg and a language accessible enough to democratise Money 2.0. Welcome to the pinstripe T-shirt.
Projects
Overview