Insight: OUTFRONT is leading an unprecedented transformation of the Out of Home (OOH) industry in the US, combining state-of-the-art tech with exceptional talent. The marketing and media world needed to recognize OUTFRONT as one of the largest and most sophisticated media networks, not just in OOH, but across all media.
Idea: Reflecting the shift from assets to audiences, we coined the phrase “United States of Audiences” to underpin OUTFRONT’s new audience-centric mindset. The campaign “We Get You America” reflects the duality of OUTFRONT’s understanding of the demographic patchwork of the US as well as its ability to deliver audiences great and small.
Initiatives: A new big idea – and a dynamic new identity. And brought to life by an integrated marketing campaign, launching in New York at Advertising Week before rolling out to OUTFRONT’s key markets, from the east coast to the west coast and everywhere in between. Early days but the market is taking notice – and revenues are looking good.