Insight: helping Sky showcase their quality drama and entertainment offer in a brand to engage the “tellygentsia”.
Idea: Sky Atlantic. The channel of choice for the best of British and the best of the US.
Initiatives: naming, messaging and a suite of iconic idents to launch Sky’s most sophisticated entertainment channel.
I can see both sides now
Here and there, the best in TV
Transatlantic telly for the tellygentsia